MissMakDesigns
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FORMER Daks and Oscar de la Renta designer Sheila McKain-Waid has been appointed as Jaeger's new womenswear creative director. The label has also decided to close two of its lines, Boutique by Jaeger and Jaeger London, to streamline its design aesthetic and target one market.
"Jaeger is a well-established British brand with a strong heritage," McKain-Waid told us this morning. "I am looking forward to working with the team to explore ways in which to interpret the Jaeger design aesthetic of clean, fabulous tailoring, elegant lines and beautiful detailing in a new and relevant way."
McKain-Waid started her career at Donna Karan as a consultant, before moving to Morgane Le Fay and later Halston. She then worked at Oscar de la Renta for six years, holding the position of senior designer, but moved to London in 2004 where she acted as a consultant to brands including Jaeger. In 2010, she was hired at Daks as head of design. Collette Brown still holds the position of head of womenswear design, having joined the company in November 2012.
McKain-Waid's appointment comes amid a revival of the brand. In June, former Espirit chief product officer Colin Henry was named its new CEO, and there are plans to bring back a proportion of its manufacturing to the UK in order to improve the quality of its collections.
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