PARIS — What does Ralph Lauren have in common with John Singer Sargent, Edgar Degas and Henri Matisse?
Besides an artistic bent, the American designer now also shares a
connection to the famous Paris school those painters attended, the École
Nationale Supérieure des Beaux-Arts.
On Tuesday night, Lauren
hosted a black-tie event at the sprawling site on the Left Bank to kick
off a two-year commitment to help restore and modernize the Beaux-Arts’
historic amphitheater. The evening included his first runway outing in
the French capital, reprising his fall show for 250 journalists, clients
and VIP guests, who were mostly from the ’hood. Charlotte Gainsbourg
performed “Heaven Can Wait” and “The Songs That We Sing” after dinner.

Ralph Lauren
“It’s more than 30 years I’ve been living here,” said Catherine Deneuve
who, like Charlene, Princess of Monaco, wore an off-the-shoulder dress.
Asked
her favorite thing about the area, actress Alice Taglioni purred, “Just
the name is enough — Rive Gauche.” She said she’s writing her first
screenplay, a romantic comedy.
Other VIPs in attendance included Arielle Dombasle and Lambert Wilson.
After
watching models including Daria Strokous and Anna Selezneva parade in
Lauren’s jaunty peacoats, Cossack pants and velvet dresses in a
collection that nodded to Russia and Parisian chic, Wilson said, “It’s
nice to see when it’s consumable; so realistic.” The actor was alluding
to the fact that the clothes are actually in stores, and not just runway
razzle-dazzle.

Princess Charlene of Monaco
Dombasle seconded the notion, confessing that she had already tried on
some of the runway looks at the boutique (though she wore Lanvin to the
party).
“This is another exciting moment for me, and a first,”
Lauren said in an interview Monday, seated on a wooden bench in the
semicircular lecture theater he’s restoring. The central feature of the
soaring space is a 90-foot Raphael-esque mural by Paul Delaroche
representing 75 great artists across the ages. “It’s very impressive,”
he sighed, craning his neck to take in the panoramic painting.
Thanks
to Lauren’s largesse, the room is to be equipped with modern stadium
seating and state-of-the-art audio-visual equipment, while restoring its
cupola and other period features. Construction work should start in
early 2014.
Ralph Lauren Corp. has also earmarked funds to
modernize the school’s Web site with digital content, along with online
classes, workshops and symposiums.
The designer’s appetite for
restoring the architectural splendor of Paris — and deepening affection
for the school’s Left Bank environs — was ignited during construction on
his European flagship on the Boulevard Saint-Germain, which involved a
painstaking restoration of a 17th-century town house.

Catherine Deneuve
“When we did that store, it was quite an amazing thing because there
were so many things buried below,” the designer said of the
23,000-square-foot unit, which opened in 2010, complete with a 128-seat
Ralph’s eatery in its leafy courtyard.
While Ralph Lauren Corp.
has not disclosed financial details, it is understood the improvements
to Beaux-Arts will represent a financial commitment of several million
dollars.
“This place really needed work so I feel really good
about what I have done,” Lauren enthused, lauding the institution’s
“amazing history.”
The origins of the school stretch back to
1648, when King Louis XIV was said to have recruited architecture
graduates to decorate the royal apartments at Versailles. Its mission
has long been to educate the most talented students in drawing,
painting, sculpture, engraving and other media.
“And it’s right around the corner from where I have my store,” Lauren noted.
The
designer, who famously started out selling men’s neckwear out of a
drawer in the Empire State Building, said he relates strongly to the
Beaux-Arts, given that it provides opportunities to students wishing to
express their creativity.
“I know what it was like for me
starting out. I didn’t have the money, nor the wherewithal to do all the
things I wanted to do,” he said. “To help young people going through
[school] is a very wonderful thing. To help one of the most culturally
important places in France was also very important. And it’s badly in
need of help.”